Recreational Boating & Fishing Foundation
RBFF retained Sky Design to help develop a public service advertising campaign to promote its Anglers’ Legacy program, which encourages experienced anglers to take someone new fishing, thus introducing the sport to new anglers.
The ads addressed the Take Me Fishing campaign’s three major themes of family, friends, and protection of our environment, with a series of carefully crafted messages that culminate into a compelling call to action. The series included full page ads, as well as several modified sizes, posters, and animated web banners.
The campaign was honored with Maryland PRSA’s Best in Maryland Award of Excellence.
Robert Gray Writing & Editing